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Lessons from Caitlin Reiche, Zus Health, on listening to your customers as a Chief Commercial Officer

Pear Healthcare Playbook

CHAPTER

Digital Health - What's Your Perspective?

One of the biggest struggles for a lot of these digital health companies is proving their value. We need to connect them to the rest of the ecosystem, as I've mentioned, so that brick and mortars and primary care physicians see them as an extension of the care we're providing. One group pitched what was sort of like a MSO for digital health companies, just existing some iterations. You have like the open loops, but there's so much redundancy in what we do.

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