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Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

The CMO Podcast

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Bringing Your New CEO in With Open Arms

Jim Morrison: I went through a bunch of CEO changes in my career. Many of our listeners also have that experience. What will be your strategy to bring your new CEO up to date and on board with your priorities at the same time you're listening and getting his input? "It's really a matter of helping him get informed about the brands, how the restaurant operations work in our business in the US," Morrison says.

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