72. "Stopping The Stupid" For Better Customer Experience Outcomes Over Outputs with Anthony Coppedge
Doing Customer Experience Right with Stacy Sherman
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The Customer Lens in Customer Centricity
I feel passionate in this process that you have to bring the customer, the persona that you're looking to interact with to the table. And sometimes, many times, brands will make the decision from the inside out. So OKRs are about client centric outcomes. An outcome is always measurable across two dimensions, value to the customer and level investment required.
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