When mackenzie sells something or has a value prop to its clients, when you think about what somebody's actually buying, they're buying a specific insight. And so the way that Mackenzie thinks about it is they say, ok, jessie, let's say in your holding company you are thinking about m ana, for example. Maybe you need help with evaluating a company to think about em ana. We're going to come in for a set period of time and we're going to put a team on the ground that has expertise. It might be expertise in m an a specifically, be experts in d doc or e commerce, the different types of business as you have. That

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