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Selling helped them get into retail in a big way. You almost want to leave some dry powder for the anquirer. And so that actually helps you sell to companies. To have that dry powder of what can the acquirer do? They don't want to see lemon that's just been squeezed all the way all the juice is out, cause then it's all priced in. Maybe i'll go to the store like it rad for this. Just go by a bunch of organic and loaf sugar catch ups and see what's out there. That's just so good. Catch up with a spoon. This is the idea. Basically, we should show how we would build this business from