2min chapter

Your Undivided Attention cover image

From Russia with Likes (Part 2) — with Renée DiResta

Your Undivided Attention

CHAPTER

Are Lookalikes a Good Tool?

The first target I would imagine to lock down would be the Facebook advertising system, which is currently still based on custom audiences look alike models. If I was a engineer or designer sitting within Facebook or Twitter, what could I be doing to even have a small positive impact here? "I think everyone in the company needs to understand what are you going to be complicit in," Renee says.

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