4min chapter

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QC #16: Competition does not matter

Quick Coffee

CHAPTER

Are You Focusing Too Early on Competition?

The danger of focusing too early on competition is that you lose track of your real work. You don't know whether they've done the actual research, talked to the users and how they've been doing the product process look like. Most of the competition that startups look at will not even exist anymore in five years,. So you basically look at companies that will be dead in three years. Why would you want to be inspired by them? If you take your main product inspiration from other startups who are trying to figure out it, as much as you do, you will build the same products on the same level.

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