What You Can Do With an Unplanned Outage

An unplanned outage is the most radical form of value nurturing. If your customers ever wonder at how much value they actually receive from your service, they will quickly stand that when your service isn't there. Sometimes you won't have to do anything about it at all, as the outage was just a fluke and the service is usually stable. But be prepared to build proper abstractions into your product and your business for any service that you use.