Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Waste No Day: A Home Services Motivational Podcast
The Psychology of Pricing and Influence
This chapter explores the psychological tactics behind pricing strategies, focusing on how comparative pricing and the principle of anchoring can shift consumer perceptions. It highlights effective sales techniques, including commitment consistency and social proof, using real-life examples to illustrate their impact on decision-making. The discussion emphasizes the importance of emotional engagement and context in persuasive communication, particularly in home services and marketing.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
