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E556: Authenticity and Opportunity: Building Genuine Relationships Online With Dr. Jordan Shallow and Dr. Jordan Jiunta

RX'D RADIO

CHAPTER

The Struggle for Authenticity in Digital Branding

This chapter explores the complex relationship between authenticity in personal branding and the challenges of content creation for social media. It emphasizes the importance of genuine engagement over superficial attention, illustrating how online personas should reflect real-life values and experiences. The discussion highlights the potential consequences of online behavior on professional opportunities and relationships, advocating for meaningful connections rather than fleeting validations.

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