SPI 332: How to Build and Scale an Agency Model Business—with Jason Swenk
The Smart Passive Income Online Business and Blogging Podcast
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How to Position Your Podcast to Feed People Into Your Agency
Jason: It's all about the audience that you're serving. And what are their biggest problems and what do they want to transform into? So this is where you're reaching down like you said earlier, really pays off. I don't think you can do it without hitching down. Facebook didn't come out to compete with MySpace for anybody that doesn't remember MySpace. They just started getting bigger and bigger and bigger. Same thing you need to do.
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