2min chapter

Send & Grow by SparkLoop cover image

Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)

Send & Grow by SparkLoop

CHAPTER

Reaching Out to an Agency to Scale Growth Rapidly

It's a lot more difficult to go from three to 280 than it is to increase whatever the value of a subscriber is by more than 20 cents, right? A lot of folks use $2 as, hey, like $2 is where you should be for to acquire newsletter subscribers on page channels. But when you're scaling to thousands and thousands of dollars a day in ad spend, you're going to have to find ways to either mitigate the increase in cost per subscriber or better monetize. If you're looking to start paid ads, for example, you can start running tests,. You can focus on one channel and really kind of lean into that with a small team.

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