2min chapter

Beautiful Misfits cover image

TKE: Developing healthy food relationships with Mark Cuddigan, CEO of Ella's Kitchen

Beautiful Misfits

CHAPTER

When You Start Weaning, You Start With Vegetables

We had this sort of campaign called vege for victory. We marched on the houses of parliament with kids, because actually, wthey wouldn't arrest kids. And it took us just over a year, but they changed it, and that's amazing. When you start weaning ar natuallyife is easy therforin toenwe nos o talk about this. This isn't exact. Could we put out a message that when you start weaned, you start with vesetables? Here's the stat here's the result. I mean, it just gets me. You know, this makes sense? Ye, it does make sense, but it's never easy.

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