New Books in Business, Management, and Marketing cover image

Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)

New Books in Business, Management, and Marketing

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The Comparative Advantage of Thinking for Stable World Versus Dynamic World

In his new book, David Weinberger argues that we need more thinkers who can see the big picture. He says there is a "comp comparative advantage" to either or thinking and both for stable world versus dynamic world. We tend to be either or thinkers, so how do we invite people to the party as an alternative tool? And again, we call it in the book, tightrope walking.

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