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20min chapter
IKEA
Acquired
The Early Years of Ingvar Kamprad
This chapter explores the formative experiences of Ingvar Kamprad, founder of IKEA, highlighting his family's struggles after emigrating from Germany to Sweden. It details his early entrepreneurial ventures, beginning from a young age with sales of various items, and emphasizes his unique approach to business financing through cash flow. Additionally, it discusses his creative product naming conventions, rooted in his personal challenges, which played a significant role in shaping IKEA's identity.
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