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Value Investing in a Changing World with Aswath Damodaran

Excess Returns

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The Power of Corporate Storytelling

This chapter critiques the valuation process, emphasizing the importance of storytelling over mere financial data. It examines challenges faced by aging companies like Intel and Starbucks, highlighting how compelling narratives can mislead investors and affect governance. The discussion also touches on the need for adaptable management styles throughout a company's lifecycle and the complexities of crafting believable growth stories in the tech era.

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