Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
Adspend with Ash Melwani and Rabah Rahil
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The Pros and Cons of Running a Testing Campaign
"You're moving further and further away from letting basically luck be your KPI," he says. "I would say on average, when I see accounts set up like that that are doing that, that testing campaign generally doesn't either one or two things are happening." He adds: "Even something that gets 75% of the pocket change and it's winning ... That is no indication of what will happen when it gets access to 80%"
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