Fintech Insider Podcast by 11:FS cover image

669. Insights: Can TikTok teach us all we need to know about finance?

Fintech Insider Podcast by 11:FS

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Is TikTok Bringing You Joy and Education?

Teens and people younger than 30 make up nearly half of TikTok's users in the US. 11% of them are actually 50 years old or older. Catherine: "I think that the way in which TikTok engages with us kind of seems to take something psychological that we like" She says if they've got an association with TikTok as a brand, what's to stop them from feeling it can provide further financial needs and help them pay?

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