11min chapter

Equity cover image

What founders can escape venture's no-man's land?

Equity

CHAPTER

Future Efficiency of Go-to-Market Spending

The chapter explores the potential for more efficient go-to-market spending in the future, discussing founders' experiences with advertising costs and the importance of managing cash runway and ROI. It analyzes the challenges faced by founders and highlights the significance of product-market fit and cash growth in companies. The chapter also discusses the financial performance of Instacart and Clovia, questioning the replicability of their success and the potential increase in software multiples.

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