The Future of Copywriting Relationships

In the wave model that I mentioned, adjacency and volume is going to be significant. So large companies or even smaller companies are now in a position where they could reasonably ask the copywriter to produce many, many drafts of the same kind of document. You can learn about an audience by generating multiple versions of the same copy. And there's all sorts of variations on this like ask it to write in teen speak, ask it to writing in African American English. These are all these little subnishes of linguistic endeavor that you could reasonably be expected to produce documents in producing many documents.