2min chapter

AdExchanger cover image

An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Me

AdExchanger

CHAPTER

The Evolution of Advertising Fundamentals

Advertisers' needs don't fundamentally change. They need to spend less on advertising than they make, so it's pretty straightforward. How we do it seems to be quite cyclical. So I've been in this industry long enough to know that what is old is new again.

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