Writing for a Different Audience

Esu i on't want the sort of thing that i like to read, but i see that is really risky. And so i much prefer ticking at least one human being that you're writing for - especially if you're writing about a different generation or culture. I have always taught people in terms of branding, to start with listening first? Yes, absolutely. But in terms of creating it's tougher to listen to an ace in terms of creation than it is in terms of Branding. Do you see a distinction there at all?