Groww: Increase Product Velocity by Empowering Decentralized Teams
Moonshot
00:00
Grow and Grow Acquisition Strategy
Growth and grows acquisition strategy was to a large degree centered around a content strategy solving for the needs of that 27 year old Malalia Lelya. So in all our one common thing across all our educational initiatives that we don't sell anything. We don't give a CTA you know call to action to kind of buy something and so on. It's very logical if I am a business guy and if I am looking at my you know investments I am doing in this and you will see oh there is no return on this why are you investing millions of dollars in this thing it will look very very irrational but I think that was fundamental conviction that we had that they would work out.
Transcript
Play full episode
