How to break the outrage cycle and create positive connections with consumers in a fragmented market, a podcast presented by Ruder Finn
The PR Week
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Positive or Negativity That Drives Consumers to Engage With Brands?
If you are only going to show up when there's a crisis or when there's negativity, people are saying, oh, well, that's the only time they talk. But if you're engaging along in good times and bad, maybe they're going to perceive you differently. So encouraging people by saying, please show your thoughts. Or if you had a bad experience, please let us know what your experience is. We found that when people engage with a brand, and if they're negative, they feel so much better about the brand and go out and buy it again.
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