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#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
Business of Apps Podcast
How to Target Your Audience With Your PR Campaign
The best way to start a PR campaign is to think about the audience you're trying to reach. You should research down lists of journalists who have written about your competitors. The right journalist will be more interested in an app that has been successful than one that hasn't, says Swisher. "It's time to chase big ideas with big money," she adds.
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