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234 Cristina Domecq - Building a regenerative movement by connecting 350000 consumers directly with 250 farmers

Investing in Regenerative Agriculture and Food

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How to Measure Quality in Regenerative Agriculture and Food

Are you looking at quality as well? In the sense of course, flavor is probably the leading part combined with what the farmer does on his or her fields. How do you approach that in terms of the quality side and the measurements there? So we had one kind of unset rule inside quite farming until now that is that we don't talk about the nutrients or the health products.

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