Food Bloggers Getting Success Outside of Just Ad Revenue

I'd also like to get your thoughts on monetization from a general perspective. As you see, food bloggers getting success outside of just ad revenue. So a lot to talk about there. Maybe let's start with this content length debate as it relates to RPMs and as it relating to ad revenue. Well, I can only tell you from my post room experience, but I've literally not had, the average for me is that my clients from the top five to 6% of all RPMs period. And they're there that way because they're running for their user and they, the users tend to stay on the page as longer, the RPMs tend to be more competitive.