Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics.
Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.
Insight from Anthony Higman on LinkedIn
Takeaways:
- Google’s changing the rules on LSAs—again.
- Your ad content? They can now modify and use it freely.
- Ethics red flag: This could compromise client confidentiality.
- Most lawyers have no idea this is happening.
- Opting in might mean opening a can of worms.
- Google’s rollout? Vague at best.
- Legal marketers are losing faith.
- Ad performance and trust are both on the line.
- Law firms must weigh ethical risks before opting in.
- Transparency isn’t optional—it’s essential.
Chapters
00:00 – Breaking News: Google Drops LSA Bombshell
01:12 – What Google’s New Data Policy Really Means
06:00 – The Opt-In Confusion (and Consequences)
11:00 – Google’s Data Grab and Pricing Power Play
17:15 – AI, Ethics, and the Future of Legal Ads
