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The Future of Sports & Sports Business

SSAC

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Investing in Women's Sports: A New Era

This chapter explores the burgeoning business opportunities in women's sports and the crucial role of collaboration among leagues, broadcasters, and brands to enhance visibility and fan engagement. It highlights initiatives like the WNBA's Change Maker platform and the impact of storytelling in sports broadcasting, drawing parallels with successful marketing strategies. The conversation also addresses the importance of diversity, representation, and technological advancements in attracting a younger and more inclusive audience to women's sports.

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