The real story is Apple. This is about how they're monetizing those users. Have you ever owned Snapchat stock? No. Why not? Certainly governance is a key component of it. But the second thing is, do you have any belief that you could even get a meeting with the CEO and management where they would listen to you appropriately? We've certainly got meetings with management before. So yes, I believe we could,. Whether or not that impacts how they build product, how they run the business, the influence., but again, I think that's not really the problem here.