Jesse Pujji (Gateway X) - How Brands Should Approach Performance Marketing Today, When To Raise Equity vs. Boostrapping & How He Incubates Companies
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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When Does It Make Sense?
When something is working on a channel for entrepreneurs that are doing performance marketing, at what point do you kind of max out that channel and should look towards other channel? "I think one way is sort of from a bottom up perspective. Can the channel do what you expect it to?" he says. When does it make sense to even run ads in the first place? "It depends on how you're capitalized and how patient your company is"
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