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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

00:00

The First Coffee Shop in Ry

The first shop opened in ry in the end of march, two thousand 13. The local community was very curious about Yothet te. I'm not another coffee shop or tea room - i'm adding something," she says. "I could have printed the tea. This is never gong to work"

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