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La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti

How I Built This with Guy Raz

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Brewing Success in Philly

This chapter explores the founders' journey of establishing their coffee business in Philadelphia, highlighting the city's opportunities and unique characteristics. They recount the challenges faced during setup, from securing a location to sourcing equipment in Italy, all while navigating unexpected obstacles that tested their resourcefulness and creativity.

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