Rethinking the Creative Industry Business Model

The chapter focuses on the challenges within the creative industry business model, urging for a transition to a more relevant model in 2024. It emphasizes the importance of beliefs and values at the core of business models, highlighting the need for innovation and value-driven approaches. Discussions revolve around the limitations of traditional agency models, the disconnect between client needs and agency offerings, and the impact of industry consolidation and technological advancements.