The Problem With ABA Tests

There are so many variations on how an ABA test can work based on the context that you're working in. The problem is actually even bigger than that because I think 70% of the tests out there are just statistical ghosts, it's not true. You need to do it in much more controlled environments. One of the challenges I have is some of the clients I work with,. they've got maybe problems where they're not converting at all.