Clearer Thinking with Spencer Greenberg cover image

Cults and Social Needs (with Alice Mottola)

Clearer Thinking with Spencer Greenberg

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The Dynamics of Growing Groups and Charismatic Leadership

This chapter explores how relationships within groups evolve as membership expands, highlighting the shift from personal ties with a charismatic leader to a stronger collective identity. It also addresses the importance of sustaining the leader's emotional influence through the routinization of charisma for long-term group success.

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