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57 // Messaging with Hilary Maloney
Metamuse
Is Your Team's Source of Truth?
i'm super happy with where we landed, and it's exciting to start seeing it coming to life across the sight and different places that were using that marketing language. I define messaging as a system of communication that's rooted in strategy. The most important thing is that it has a strong point of view and that it may be rooted in a moment in time for your business. A new product is a very, you know, common reason why you would revisit your messaging.
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