12min chapter

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Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Uncensored CMO

CHAPTER

Navigating Authenticity and Representation in Marketing

This chapter examines the evolving dynamics of marketing and branding, exploring the impact of authenticity and diversity in advertising. It discusses the significance of representing marginalized communities, particularly the LGBTQ community, and the importance of genuine narratives over profit-driven motives. Through personal anecdotes and case studies, the speakers critique industry trends while advocating for a nuanced understanding of audience representation.

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