The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

Ep #006: How to Get Started on Your Influencer Marketing Journey

The Bottom Line: Ecommerce Tactics for Profitable Growth

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How to Analyze Video Content Creation Ability

The lens you want to look through is if you put product in this person's hands, would they be able to sell me on that through the video content they're creating and posting? So I mean, like you said, are they charismatic? Are they articulate? Are they thumb stopping? Do they capture my attention the first three seconds? All of the above.

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