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How to Define a Conversion Event
Facebook once told me that they're like 20% of our users are buyers and 80% are never buyers on the internet. And so everyone wants those 20% of people who will shop, you know, spend money or open up their credit card. But yeah, you have to define a conversion event. Some sort of a conversion KPI makes a huge difference in the audience that your ad is served to. So if you're running a reach and frequency ad or even like an engagement or traffic campaign, you generally get shitty audience.
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