EP 413: The Economics of Getting (And Paying) Attention: Part 2
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The Importance of Self-Presentation and Self-Branding
Work is dispersed into all areas of life, and human sociality becomes the site for the creation of new forms of productive activity. Hearn and Schoenhoff argue this makes self-presentation and self-branding critical workforce skills. Displaying a skill or ideology becomes more valuable than actually having that skill or holding that ideology. popularity becomes a proxy indicator of ability or talent.
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