How to Convince a Buyer to Switch to Demand Creation?

I think that companies should get out of the here's, here's one story about this company that bought our product. And what is the average performance of your customer? What is the average customer that works, that works with you? I think that's much stronger, a much stronger position for a company to take than a case study broadly. How do you convince a buyer to switch from outbound legon to demand creation? O there's the's a, i can't pronounce your oura name, but there's tons of content on that already. Should the s d r have a create demand narrative? I like, i i guess. But like my companies, they always look in