How to Prioritize Your Findings

Step four is synthesizing all of your findings and making sure you do that in a really clear way to help you with this next step. So let's think about the voice of customer research that I've done. What I do is go through these transcripts, like word by word and pull out messaging and phrases that are interesting and put them into an Excel. And after you've done this process, you can then look through and kind of prioritize and look at how many times things were said.

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