Is There a Growing Importance of Marketing and PR for Vics?

Stephne: For us, for example, the nortics always have been very important. The k obviously, is a mark that always has been very strong and continues to be strong. Tipte halfi thisis like, this the space specific region that we see a lot of growth. And i think it's going to be across the board. But we don't even think about in our certain geographic geographies that way.