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Ageism In Advertising
Under the Influence with Terry O'Reilly
Television and Its Impact on Advertising
Nielsen began rating television programs in 1950. BBDO grew from a $40 million company in 1945 to $235 million in 1960, all due to the explosion of TV advertising. For virtually 20 years from 1955 to 1975, CBS ruled the prime time ratings. It had a treasure trove of highly rated programs like the Lucy Show and Gun Smoke.
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