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What California’s Billboards Say About Us

KQED's Forum

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Billboards: Art, Culture, and Competition

This chapter explores the vibrant world of billboards along the route from Los Angeles to Las Vegas, especially during the Coachella music festival. It delves into the creativity and competition among artists for billboard space, highlighting the cultural significance and nostalgic memories associated with these advertisements. The discussion also addresses the evolving nature of billboards, their impact on communities, and the ongoing debate over their artistic versus commercial value.

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