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New Thinking: Fashion, sustainability and Earth Day

Arts & Ideas

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How to Create More Value in Fashion

Last year's challenge focused on the ways that we can create more value in fashion looking at nature. One of my absolute favorites was a winner who turned around their design process by saying our client is not a customer or a person. Our client is algae. And so how can I best design something to support this client. It's a really beautiful way of thinking through what design can do.

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