Sell to the Customer’s Story, Not Just Features

My guest today is my friend Wolfgang Hammer. Wolfgang is a successful film producer and executive who helped create House of Cards and ran several major studios, including Lionsgate, CBS Films and Miramax. He’s now building a new kind of film studio with support from Mitch Lasky and Marc Andreessen.

Wolfgang also helps founders and CEOs use storytelling to better understand what they do, and why it matters. In many ways, this conversation is a manual for how to find that story and communicate it in a way that resonates. Wolfgang shares the questions and tools he gives leaders to help them do the same.

Our conversation explores how stories work, what great ones have in common, and why understanding your own story can be transformative. We talk about the three layers every story must have — the external, the emotional, and the philosophical — and how they apply to building companies and leading people.

So many CEOs — at both startups and massive Fortune 100 companies — have Wolfgang to thank for changing how they think and talk about their business, and I hope this episode gives you the tools to do the same.

Please enjoy my conversation with the great Wolfgang Hammer.

For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠

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Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).

Show Notes:

(00:00:00) Welcome to Invest Like the Best (00:04:22) Meet Wolfgang Hammer (00:05:25) How to Tell Your Story (00:07:10) The Three Layers of Every Story (00:10:02) What a Good Story Unlocks (00:12:39) Applying Storytelling Principles to Business (00:17:24) Lessons From Filmmaking for CEOs (00:22:46) Everything is a Death Project (00:25:03) What Makes a Great Story (00:30:54) The Role of Status (00:31:48) Building a New Kind of Film Studio (00:35:20) The Version of Your Story so Big it Terrifies You (00:39:34) Grand Unified Theory (00:42:03) The Kindest Thing