Content creation process and the importance of knowing what you sell

In this episode of The Business Lunch Podcast, host Roland Frasier shares insights from his time at a  live event where he was a guest speaker. 

Roland brings on YouTube expert Evan Carmichael to discuss strategies for leveraging existing coaching sessions and training calls into high-quality YouTube content. Evan outlines how to structure videos for maximum viewer engagement and retention in order to drive leads and sales. 

He emphasizes starting with a powerful hook, including a mid-video call-to-action, and chaining viewers to the next video through end screens. 

Listen in as Roland gets advice and shares on optimizing his current content creation process to grow his YouTube channel and business! 

Highlights:

"Your job is to teach them to think like you think, like, you think differently. Like you walk in this room when you see things that most people don't see. And so that becomes your job is to teach other people how to do it."

"If you're actually good at coaching and consulting, so where your magical is then saying, Okay, you think that's a question, but then like, let's ask here that Oh, my God even think about that. And when when you get the aha moment with them? That's really like, they want to work with you." 

"The game is not ranking for keywords in search. The game is ranking after other existing videos." 

Timestamps:

00:00: Introduction

04:46: YouTube Growth Strategies 

14:31: Video Content 

19:16: Leadership 

27:42: YouTube Retention 

31:16: Power Of Audio 

44:08: Video Marketing Strategies 

CONNECT 

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Mentioned in this episode:

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