Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery.
Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community.
The duo also preview next week’s big episode featuring three special guests and discuss the revamped format for Search With Candour in their cosier setting.
Stay tuned for exclusive insights into Google's data, how Google classifies queries, and what this all means for SEO in 2025.
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Chapters
00:00 Welcome to Search with Candour
00:15 Studio Updates and Upcoming Guests
01:13 Exploring the Google Exploit
01:29 Sponsor: SE Ranking
02:50 Sponsor: Optmyzr
05:53 Advanced SEO and Conceptual Models
10:13 Understanding SEO Through Video Games
11:25 The Importance of Conceptual Models in SEO
14:53 Google Exploit Data and Its Implications
21:18 Site Quality Score and SERP Features
30:27 Optimising Click-Through Rates
33:25 The Twiddler Framework Explained
35:25 Google's Predicted Click-Through Model
37:53 The Role of Expertise in SEO
43:38 What Protobuf Is and How It Works
48:07 Wrapping Up and Future Plans
